Everyone wants to do his or her part when it comes to saving the world. But, lets face it; saving the world can be hard work. With the eco-hybrid Kia Niro, everyone can be an eco-warrior.

The spot was named the #1 Super Bowl commercial by the USA Today Admeter and by YouTube’s AdBlitz. It garnered more than 25 million views. The campaign generated more than 886 million impressions.